Are you using a browser that doesn't support JavaScript?

Have you disabled JavaScript?

If you have disabled JavaScript, you must re-enable JavaScript to use this page.

DISC Insights is designed to work with most major web browsers. We recommend that you always use the current version of your browser to make sure our web pages display quickly and properly. If you use an older web browser, you may notice some features do not work properly.

Google Chrome Mozilla Firefox Microsoft Internet Explorer Apple Safari

William Marston: Creator of DISC, the Polygraph Machine & Wonder Woman

Take your DISC Assessment Now!

William Moulton

A Brief Biography

The biography of William Marston is a very interesting and impressive one. Some would describe him as the Father of DISC Theory, but the story of William Marston doesn't end there. He's known as an academic, a philosopher, a lawyer, a psychologist, a writer, and an advocate for woman's rights. William Marston also invented the Polygraph Machine (or Lie Detector) and created the character of Wonder Woman for DC Comics.

Invention of the Polygraph Machine (Lie Detector)

Dr William Marston discovered a correspondence between telling a lie and a rise in blood pressure during his early studies. He went on to build a device which would measure changes in a person's blood pressure as they were being asked certain questions. He published his findings in 1917, after he had constructed the first polygraph machine in 1915. During the 1920's and 30's, William Marston was an active lecturer and consulted with government groups. He found the topic of the general population and every day person, far more interesting than that of abnormal forms of psychology. The federal government paid attention to his research and he offered his services with the polygraph machine and general lie detection during the 1930's kidnapping of the Lindbergh baby.

William Marston and DISC Theory

In 1924, although his work was still very significant in the court & legal system, he began to study the concepts of a person's will, sense of power, and the effect this has on personality and human behavior. His work has been widely recognized in the field of psychology and ultimately led to the commonly used DISC Profile today. His book, "Emotions of Normal People" was published in 1928 and presented his findings. He published a second book in 1931 titled, "DISC, Integrative Psychology". Although Marston did not develop the actual DISC Test, DISC Assessment, or DISC Profile, his findings in these two books about the measure of human behavior and consciousness led to the theory behind the later development of the actual test.

Creating Wonder Woman for DC Comics

Marston was involved with the earliest movements for women's rights, including issues of voting, birth control, and career equality. With this in mind, it's no surprise that William Marston created Wonder Woman for DC Comics. He felt that women needed a symbol of power in such a changing time in women's rights. He said "Not even girls want to be girls so long as our feminine archetypes lack force, strength and power. Not wanting to be girls, they don't want to be tender, submissive, peace-loving as good women are. Women's strong qualities have become despised because of their weakness. The obvious remedy is to create a feminine character with all the strength of Superman plus all the allure of a good and beautiful woman." Wonder Woman made her first appearance in December 1941.

As Marston is well educated in both Greek and Roman mythology, Wonder Woman possesses some of these archetypes. She uses a lasso for truth and she is full of will and power. William Marston also incorporated in her personality the four dimensions of DISC Personality Style: Dominance, Influence, Steadiness, and Compliance. Max Gaines from DC comics and William Marston were unsure of how a female heroine would be received. At first he wrote the comics under the pen name of Charles Moulton. Wonder Woman ended up being a huge success, and he continued to work on it until his death in 1947. He was ultimately inducted into the Will Eisner Award Hall of Fame in 2006 for his work on Wonder Woman.


  7. FBI File on W.M. Marston in relation to his work on the Polygraph.
My Cart

You have no items in your shopping cart.

DISC Insights Blog: Latest Posts
  • Meet Skeletor, Your New DISC Life Coach

    From the outside, Skeletor seems to have it all: An army of loyal henchmen, a super cool throne made of bones, and enough self-confidence to wear a Speedo in public [...]

  • DISC for Valentine’s Day: When it Comes to Personality, Do Opposites Attract?

    It’s been theorized that we subconsciously seek out romantic partners that possess the positive qualities that we lack, but admire. In other words, opposites attract. We’re drawn to people that see the world differently, will challenge and inspire us, and will help broaden our perspective. We might not be consciously be looking for the Yin to our Yang, but it works out that way more often than not.

  • Bridge the Generation Gap at Work with “Style Flexing”

    Being able to “flex” your personality style to meet diverse generational needs is the best possible strategy for success. One way to be able to address this issue is with DISC. DISC teaches strategies for being able to manage people with different personality styles, and can provide training on how to work with people from different age groups with very different personalities and needs. “Style flexing” can be a great concept to introduce into the workplace through DISC, as it reminds everyone to think outside their own perspective and make smart decisions based on how to best motivate others and get the job done. Style flexing through DISC will help employees learn to engage with their coworkers, especially those of different generation.

  • DISC Validation: The Benefits of Ipsative Testing

    When we create our DISC personality tests, our #1 priority is to ensure that the tests we offer are reliable and accurate. In order to make sure that you receive [...]

  • People of PeopleKeys: Jim Myers

    James Myers

    OK, so this isn't actually a photo of James.. He is a bit camera shy

    Personality at home:  Playful and endearing.  I am loyal to a fault and very protective [...]

  • Big Changes on the Horizon for the “DISC for the Real World” Webinar Series

    PeopleKeys is planning a huge holiday surprise this year.
    Starting in January 2015, we will be offering two webinars each month.
    Because our DISC for the Real World webinars have been so [...]