Layoffs, downsizing, store and factory closings, and a shrinking labor market has made job searching more challenging than ever this year. In this competitive job market people need more than a good education and work experience, they need a coach. For this reason, the fields of Career Coaching, Executive Coaching and Life Coaching are hotter than ever. Career Coaching is not limited to entrepreneurs only. Companies, government agencies, and organizations are now incorporating career coaching into their employee development programs.
Every good Career Coach has a tool box that they use to help their clients discover their true value, personal strengths, personality style, learning style, motivational style, team fit, and personal goals. This “diagnostic” work is fundamental for a coach to have when developing a client’s Personal Marketing Plan.
What is a Career Coach?
A career coach is someone who has a passion for helping others understand and communicate their true value. Career Coaching is the act of partnering with people to help them transform their life and become more productive, effective and fulfilled in a very competitive playing field.
A career coach will help their clients identify their natural strengths, personality, behavior, motivations, goals, abilities and desires –this seems fundamental, but few people know. Coaching also means being an excellent listener and having a comprehensive toolkit that will help clients first identify their goals and then move toward them faster than one individual could do alone.
Coaches also offer creative viewpoints, guidance and motivation all along the way regardless of the time it takes. Many individuals prefer to have ongoing support from their coach until the client has met his/her goals.
What types of people does a career coach work with?
Anyone from a high school student to a C.E.O and…
- People downsized from companies
- People who have been laid off from their job
- People unhappy with current occupation ready for a change
- Mothers re-entering the job market
- Middle/high school/college students seeking direction and study skills
- Individuals from military service
What Are Your Services Worth as a Career Coach?
Typically, coaches would charge from $50 to $150 for an initial meeting that includes using several key assessments to find a clients strengths, abilities, potential limitations, passions and motivators, and look at a short and long term plan for that individual. Additionally, most coaches working with individuals charge $250 to $500 per month for a 30-60 minute call per week with additional support being offered via email. Executive and corporate coaches charge more because of additional time being spent and expertise requirements, with the best often receiving $1,000 to $2,000 per month per client.
Career, Executive and Personal Coaching Tools:
The following certification courses and assessments will position you with the knowledge and tools to conduct personal evaluations and be a springboard for developing a personal marketing plan.
Introduction to Behavioral Analysis Course and Certification
Advanced Behavioral Analysis Course and Certification
StudentKeys Leaders Pack I
TEAMS Profile
Values Style Profile
Career Coaching is a continual learning process. The best coaches are the ones who are constantly informed about the latest trends like social networking and personal branding, business news, and technologies. As with any profession, you must constantly sharpen your own skills as you try to anticipate what companies today are looking for. This is an employer’s market and companies are being more selective than any other time in history.
Labels: Behavioral Analysis, Career Coaching, Downsizing, Executive Coaching, Layoffs, Personal Coaching, Personal Marketing Plan